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How this site is paid for

Whether the casinos on this site pay it, and what would change on the pages if they did.

No casino on this site pays it

None of the 42 casinos in the catalogue is linked through an affiliate programme, and the site carries no buttons that send a reader to an operator. The only outbound address on a card is the page a figure was read from, printed so the figure can be checked. Nobody has paid for a position in the list.

If that changes, this page will say so, and affiliate links will be marked as such on every page that carries them.

Who pays for a casino directory

A site that lists online casinos is usually paid by the operators it lists. The mechanism is an affiliate programme: the operator issues a tracked link and pays a partner when a reader follows it, opens an account and deposits. Writing, hosting and design come out of that.

The money is not secret inside the industry. Affiliate programmes are advertised openly to publishers, with terms, dashboards and account managers. What stays out of sight is the link between those terms and what a reader sees: the order of a table, which limitation gets a sentence and which gets a footnote. That link does not make an affiliate site worthless; it means the incentive belongs on the page, next to the thing it affects.

The shapes a deal usually takes

Revenue share pays a partner a percentage of the operator's net revenue from the players it referred. Net revenue is, in practice, what those players lost, after bonus costs, payment fees and sometimes gaming duties are subtracted. The partner earns while a referred player keeps depositing, and nothing from one who leaves.

Cost per acquisition pays a fixed amount for each qualifying player. Qualification is a threshold written into the contract: an account opened through the link, a first deposit at or above a stated size, sometimes a wagering condition. Once it is crossed the payment is fixed, and what the player does afterwards no longer matters to the partner.

Hybrid deals combine a smaller fixed payment with a smaller ongoing share. Two further terms are worth defining. Negative carryover means a month in which referred players won more than they lost leaves the partner account below zero, and the deficit is subtracted from the next month. Sub-affiliate revenue means a partner is paid a slice of what a publisher it recruited earns.

ArrangementWhat triggers a paymentWhat it rewards
Revenue shareContinuing net losses of referred playersRetention and repeat deposits
Cost per acquisitionA referred player crossing a threshold, usually a first depositVolume of new depositing accounts
HybridBoth of the above, each at a reduced rateVolume and retention together
Sub-affiliateEarnings of a recruited publisherRecruiting publishers

How payment reshapes a list

Once a position has a price, a list stops being a description and becomes inventory. The first row is the most valuable, so it tends to go to the operator that pays most per player, not to the one whose published terms are clearest.

The same pressure works by omission. An operator with no affiliate programme, or with one closed to new partners, has no commercial reason to appear at all, and its absence says nothing about it. Facts that reduce conversion — withdrawal caps, dormancy fees, country restrictions — drift down or off the page.

Scores absorb the pressure most easily. A number built from criteria that are never published can be adjusted whenever terms are renegotiated, and the adjustment looks like an editorial decision.

Paid placement, and what it looks like from outside

A paid placement is a position bought rather than derived: a fee for the top row, a badge, a fixed slot in a table. It is an ordinary advertising product; it becomes a problem when presented as a finding.

Signs that an ordering was priced rather than reasoned:

No single sign proves anything. Redirects with tracking parameters are also used for plain traffic counting, and a short list can be short for editorial reasons. The separating question: does the page state what it is paid for, by whom, and where that payment touches what you read.

Position in a list and a link on a page are separate things

The two get collapsed into one, but they are different claims. Position is an ordering rule applied to a set of entries. A link is an address where a statement can be checked. A page can order entries by a rule unrelated to quality and still link to every one of them.

Here the order of a list carries no judgement. Nothing on this site scores an operator, ranks one above another or recommends one. The pages hold what each operator publishes about itself, with a link to the operator's own site so the reading can be checked rather than trusted. Where an operator states nothing, the field stays empty; empty means "not found", not "none".

A link is there so the operator's own site can be opened. Its presence is not an endorsement and its absence is not a warning. Nobody here has played at these casinos, so nothing here is an opinion about them.

How this site is paid for today

No casino pays this site. There is no affiliate programme behind any link here, no placement has been sold, and no position has been paid for or offered. Outbound links are plain links to the operators' own sites.

The claim has consequences visible in the pages. There are no editorial verdicts and no player ratings, and the score on a card counts published fields rather than anyone's experience. Fields stay empty where an operator publishes nothing, instead of being filled with a guess. Restrictive terms and generous ones appear in the same format.

If this changes, affiliate links will be marked on every page where they appear, next to the link itself, not only in a footer, and this page will describe the arrangement. The method stays as it is: values from the operator's own pages, a link to the site they were read on, and no ordering by payment.

Reading this site, or any other, with money in mind

The operator's own terms page is the working part: it is where a fact can be confirmed and where it changes first. A directory holds a reading taken at one point in time.

Where a page here is silent, treat the silence as silence. A missing bonus condition means it was not found on the operator's pages, and the place to look is those terms, not the gap in a table.

The glossary defines the terms above. Operator pages sit under casinos, with related material in bonuses and payments. The about page describes how facts are collected, and the FAQ covers what this page leaves open.